With the slot machines silenced and spa chairs empty, the analytics team at Foxwoods used the downtime to devise a more proactive analytics strategy.
“By the time we provided the data one or two weeks later, the information was less relevant, which resulted in missed opportunities.” “We got a ton of data requests, and it became a queuing system,” says David Garcia, Executive Director of Analytics and Optimization at Foxwoods. Since 2003, the Connecticut resort has successfully used SAS to report on operational data. For Foxwoods, this came in the form of a new analytics strategy. When the COVID-19 pandemic caused North America’s largest hotel casino to shut its doors in March 2020, the once bustling 9 million square-foot destination resort – with seven casinos, four hotels, 35 restaurants and 80 shops – fell quiet for the first time in its history.Įvery challenge presents hidden opportunities.
Foxwoods Resort Casino relies on SAS ® Viya ® to determine optimal staffing, enhance the guest experience and maximize profitsįor more than 30 years, Foxwoods Resort Casino weathered blizzards, hurricanes and national crises to remain open every second of every day.
